Digital Marketing Associate

Urban Outfitters seeks a candidate to join our growing Digital Marketing team and contribute to scaling our Affiliate marketing program. This role is highly cross-functional where teamwork, innovation, analysis, and strategic thinking are critical aspects of this position’s responsibilities. We are looking for a candidate who possess an eagerness to learn and has interest in thoughtful, data-driven marketing to drive meaningful growth for the channel and the brand.

Responsibilities

• Work closely with Associate Manager of Digital Marketing as point of contact with external agency to communicate business priorities, promotional updates, and optimization strategies
• Develop strong relationships with top affiliates and other third-party partners to ensure teams are up to date with promotional calendars, creatives, and general business performance
• Continually monitor and analyze channel performance to adjust strategies to aid in reaching business goals and core channel KPIs
• Keep record of all affiliate content generated and provide weekly insights that highlight channel performance relative to demand plans and budget pacing
• Collaborate with digital marketing and analytics teams to identify areas of efficiency and improvement to drive effective growth
• Collaborate with merchandising teams on weekly, monthly, and quarterly priorities, and work with Associate Manager on translating into actionable marketing plans
• Conduct research and provide recruitment opportunities to external agency and internal team to grow and diversify Urban Outfitters’ Affiliate program
• Assist in planning and execution of Urban Outfitters’ robust influencer program

Qualifications

• 1-2 years’ experience in Affiliate and/or performance marketing
• Excellent communication skills and strong attention to detail
• Ability to work in a fast-paced environment
• Experience collaborating with both internal and external resources to develop strategies that meet business goals
• Ability to analyze channel data and turn into actionable insights and recommendations
• Passion for digital, staying on top of the changing ecosystem including advertising formats, channels, and technologies
• Growth mindset
• Positive, can-do, problem solving attitude, purposeful, but ability to have fun, etc.

Education
Bachelor’s Degree in marketing, business, communications, or a related field