SOCIAL MEDIA STRATEGIST

SOCIAL MEDIA STRATEGIST

• 21005079

SOCIAL MEDIA STRATEGIST

Schedule: Monday – Friday, 8:00AM – 5:00PM, Exempt

Location: University Hospital

Salary: $51,126 – $80,764

Job Summary:

The social media strategist will serve as primary consultant on social media strategies to ensure consistent promotion and reputation management for MU Health Care (MUHC) and the School of Medicine (SOM). The ideal candidate will collaborate with colleagues in Communications, Marketing, Public Relations and Video, as well as other MUHC and SOM departments, on the development of promotional campaigns, from strategy to final product.

Job Duties:

• Serve as primary consultant on social media content strategy and social media monitoring strategy.
• Write and edit social media content to support multiple social media platforms, channels, and content strategies. Content is expected to align with brand voice and meet organizational goals.
• Monitor and respond to social media comments and, when necessary, coordinate with the Office of Patient Experience on service recovery efforts.
• Educate team members as well as health system employees and leadership on social media strategies and best practices.
• Assist MUHC leadership and service lines, as well as SOM departments, with social media content and monitoring strategies.
• Measure and report performance of social media content and monitoring strategies.
• Perform other communications duties as assigned.

Physical Demands:

The physical demands described here are representative of those that must be met with or without reasonable accommodation. The performance of these physical demands is an essential function of the job. The employee may be required ambulate, remain in a stationary position and position self to reach and/or move objects above the shoulders and below the knees. The employee may be required to move objects up to 10 lbs.

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business or Healthcare Administration or comparable field is required.

Minimum of three years of experience in Marketing, Public Relations/Communications, Journalism or related field, preferably in healthcare, hospitality, or service sectors specializing in web strategy, social media, medic relations or video production.