Social Media Marketing Specialist

  • Marketing
  • 25 000 - 44 000 USD/yr.

Website Wildhorse Resort and Casino

Wildhorse Casino is OPEN 24/7.


Marketing and social media skills are combined to enhance company social presence, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Team member works with advertising and marketing departments to create, edit and manage all social media channels and mobile campaigns.


  • Creatively producing all social media strategies, social channel updates, and Mobile campaigns to support marketing and property goals. Includes content creation and implementation.
  • Helps in budget planning, media spend and expense tracking.
  • Develops strategic Mobile campaigns, via SMS, MMS and Wildhorse App.
  • Supports development of video content for Web, WRC Transit, WRC digital channels.
  • Grows and expands company social media presence on existing platforms plus increases presence into new social media and mobile platforms.
  • Collaborate with marketing group, to ensure brand consistency and communicate the WRC brand in a positive, authentic way across all social platforms.
  • Stay up-to-date with current technologies and best practices in digital marketing, social media, design tools and applications.
  • Plan content strategy and create a publishing schedule with relevant stakeholders for annual marketing calendar.
  • Develop relevant and engaging written, photographic, and video content for our social platforms and target audiences.
  • Monitor and respond to guest reviews, comments and questions from our online community in a timely manner and monitor guest reviews.
  • Measure and analyze audience growth, engagement, content reach, engagement by content type, response rate and feedback.
  • Utilize Facebook Ads Manager and boost posts for greater return on investments.
  • Communicate trends and customer feedback to appropriate internal teams.
  • Provides proactive analytics of customer data, conversions, interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
  • Comply with regulatory laws, employee handbook, department policy and procedures, safety codes, etc.
  • Promote internal guest service standards through courteous and respectful behavior.
  • Other related duties as assigned.
The company did not fill out the description.

To apply for this job email your details to

Is this a good vacancy?

Click on a star to rate it!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?


Live Map