Senior Marketing Manager, Self Service Paid Digital

  • Marketing
  • 99 000 USD /yr.

Website Slack

Slack is a new way to communicate with your team. It's faster, better organized, and more secure than email.

Slack is looking for a growth-minded digital marketer to drive our paid digital efforts focused on end user product adoption. The role will partner closely with the Growth Marketing and Brand teams to define strategies, experiments, and resourcing to achieve our global user growth targets.

The ideal candidate is a storyteller who seeks to know their audience and crafts compelling programs to inspire action. Precise user segmentation, experiment design, and flawless execution are part of your DNA.

We are looking for a proven track record of driving key business metrics, measurable experimentation pipelines, and winning paid digital programs. There will be a high degree of collaboration with other teams, to plan and execute projects across audiences and objectives (events, campaigns, nurture, and more). Hands-on expertise with multiple channels is essential: Programmatic, Paid social, Video, SEM, etc.

What you’ll do

  • Create and manage paid digital strategy and execution for our self service business
  • Define paid digital resourcing needs and manage agency and vendor relationships
  • Managing paid campaign setup, testing, deployment, and reporting; including measurement and tracking to performance metrics
  • Develop a deep empathy for our end users and craft programs that resonate with individual users
  • Collaborate with Brand, Growth, and Regional teams to ensure that our messaging is consistent and on-brand at every touchpoint
  • Continuously A/B test channels, messages, creative, and landing pages for performance
  • Report out on program results, presenting to executive leadership and cross-functional stakeholders

Requirements

  • Track record of success in prior paid digital roles at a fast growing technology company
  • Mastery of paid digital channels, tools, and best practices. Experience with DV360 a plus
  • A desire to continuously measure, iterate, and improve programs and processes. SQL proficiency strongly preferred
  • Experience working in a fast-paced, high-growth environment where resourcefulness is important
  • Familiarity with self service business models and unit economics desired

For Colorado-based roles: Minimum annual salary of $99,200. You may also be entitled to receive bonus, restricted stock units, and benefits.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org .

Salesforce welcomes all.

As a federal contractor, Salesforce is required to verify that all US-based employees are fully vaccinated against COVID-19. If you receive an offer and are unable to get vaccinated for religious or medical reasons, you may request a reasonable accommodation.

The company did not fill out the description.

To apply for this job email your details to info@slack.com

Is this a good vacancy?

Click on a star to rate it!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

()

Live Map