Digital Marketing Strategist

  • Marketing
  • 59 000 USD /yr.

Website Principal Financial Group

What good benefits look like.


The Digital Marketing Strategist will have key responsibilities for the requirements, design, implementation, and support of globally focused, multi-channel, digital marketing strategies.
You will partner with senior team members, internal representatives, product, compliance, legal and IT partners to perform usability testing, content authoring and execute initiatives that align with the overall marketing strategy. Serve as a resource for internal and external team members.
Here are few additional examples (as well as those listed above) of things you’ll do when you join our team:
  • Digital enhancements such as website updates, search engine optimization, social media, marketing automation, mobile, and metrics.
  • Maintain content for digital properties, enhance functionality and user experience.
  • Optimize market/product content and messaging and for the best user experience.
  • Work with cross-functional teams to identify gaps and opportunities to improve the digital brand, evolve ideas, define requirements and develop solutions that bring together brand goals, campaign objectives and audience.
  • Develop and administer new digital assets in support of sales and marketing initiatives and campaigns.
  • Ensure web content and navigation supports firm goals and aligns with the overall digital strategy. Perform quality assurance on properties (i.e. site features) to ensure they are functioning properly.
  • Drive personalization of content and measure and report on campaign and channel performance of assets to identify usage.
  • Design and develop digital templates and forms. Optimize page design for greater conversion.
  • Perform other job-related duties or special projects as assigned.
This position is also a great way to advance your career. As a growing company with over 16,000 employees around the world, Principal offers a lot of ways for you to learn more, earn more and achieve more!


We’re looking for someone with:
  • Bachelor’s degree or equivalent required, preferably in marketing or business related field
  • 2+ years relevant work experience, preferably in a marketing or digital marketing capacity
  • Experience in site content development and layout and familiarity with content management systems, (ie. JavaScript, CSS, Drupal and HTML) strongly preferred

Successful candidate will have the following:
  • Must have solid analytical, problem solving, interpersonal, organizational, time management, decision making and verbal and written communication skills
  • Knowledge of (or ability to obtain) the asset management market and products is required
  • Experience with Excel, PowerPoint and word required
  • Ability to learn systems and applications used within the firm required
  • Must be detail oriented, able to maintain a high degree of accuracy and able to maintain confidentiality

Salary Range Information: Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Minimum Salary: USD $58,700.00/Yr. Maximum Salary: USD $114,000.00/Yr. Additional Information:

Work Authorization/Sponsorship

At this time, we’re not considering candidates that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States? This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. and

Investment Code of Ethics

For Principal Global Investors positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

While our expertise spans the globe, we’re bound by one common purpose: to foster a world where financial security is accessible to all. And our success depends on the unique experiences, backgrounds, and talents of our employees – individually and all of us together. Explore our core values, benefits and why we’re an exceptional place to grow your career.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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