Digital Marketing Specialist

  • Marketing
  • 32 000 - 62 000 USD /yr.

Website Asbury Automotive Group

The Future of Automotive is Here.

Our digital team creates all SEO, content creation, broadcast emails, and all digital marketing management in-house.

With the recent expansion of the team came a new marketing office!
No more cubes, no offices, just a fun, creative, collaborative environmentwith a culture that provides professional & organizational growth.

Benefits:

Pay and Recognition:

  • Weekly pay
  • Paid holidays & paid time off
  • Paid training
  • Stock Awards (select management and front-line team member’s eligible!)

Insurance / Retirement:

  • Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
  • Up to 8 weeks paid pregnancy leave (disability leave)
  • Health savings
  • Flex spending accounts (tax free)
  • Short-term and Long-term disability plans
  • Life Insurance (Whole Life and Term)
  • 401k with company match

Learning, Tuition Assistance and Career Development:

  • Digital career path tool to assist with career development
  • Continuous training through Asbury’s Internal Learning Management System
  • Professional growth and development opportunities

Additional advantages:

  • Student loan relief resources
  • Employee assistance program
  • Employee discounts on vehicle purchases, parts and service repairs
  • Scholarship awards
  • Opportunities to join our community service initiatives
  • Aggressive Employee referral program with bonus opportunities

Responsibilities and Qualifications:

Primary Responsibilities:(8 stores per advisor, reports to Regional Digital Manager)
  • Manage all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager as well as maintain a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rd party plugins
  • Create COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership’s traditional & digital initiatives
  • Gather special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums
  • Improve the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs
  • Work proactively with the General Manager’s to coordinate & build a cohesive multichannel digital and traditional marketing message for each department across every dealership
  • Work with Regional Digital Managers to create ROI reports & provide other analyses to dealers on a monthly basis
  • Confidently and intelligently speak about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects & Facebook initiatives
  • Coordinate with GM’s and RDM’s to optimize and report out on 3rd party endemic sites
  • Create basic HTML e-blast templates, and help stores market to their database
  • Submit sites and assets to OEM & FTC compliance regulations
Job Qualifications:
  • Bachelor’s degree preferred
  • Maintain valid driver’s license and MVR within company policy requirements
  • Expertise in graphic design, ability to utilize Adobe Photoshop and other design software required
  • Proficient in HTML and CSS
  • Excellent on-site SEO knowledge
  • Website optimization understanding of platforms such as Dealer.com and CDK
  • Self-starter manages time and conditions.
  • Conducts themselves professionally at all times and works well under pressure.
  • Good interpersonal skills and ability to work successfully in a team environment.
  • Must be able to pass pre-employment screens (background & drug test)
  • Asbury requires that all new hires show proof of completed vaccination
The company did not fill out the description.

To apply for this job email your details to recruiting@asburyauto.com

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