Digital Marketing Paid Manager (PPC Specialist) – Remote (Remote)

  • Marketing
  • -

Website First Brands Group, LLC

A Good Idea that Spans a Century

First Brands Group™ is a global automotive parts company that develops, markets and sells premium products through a portfolio of nine market-leading brands: Raybestos® complete brake solutions, Centric® Parts replacement brake components, FRAM® filtration products, LuberFiner® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel and water pumps, Autolite® spark plugs, and StrongArm® lift supports. The First Brands Group™ portfolio of world-class brands offers best-in-class technology, industry-leading engineering capabilities, and superior customer service.

First Brands Group has an immediate opening for a PPC Specialist. This can be a remote position or work from our Rochester Hills, MI office.

Digital Marketing Paid Manager (PPC Specialist)

We are looking for a PPC specialist who has hands-on experience managing pay-per-click advertising. This includes creating the strategy for PPC campaigns and analysis of ad performance.


  • Setup and manage ad groups, keywords, bid optimization, and budgets for all assigned accounts based on brand understanding & strategy.
  • Report on ad campaign performance and make recommendations on how to better use paid ads to reach company goals.
  • Participates as a strategic team contributor in planning, reviewing and sharing information related to assigned projects.
  • Interfaces with paid search/PPC vendors to ensure successful execution of campaigns and to achieve maximum ROI.
  • Remains current on latest trends across all digital disciplines to ensure the most effective mix of digital strategies and tactics is developed to achieve objectives.
  • Collaborates with various team members within departments to ensure that the deliverables are implemented and the accounts are achieving their objectives.
  • Works closely with senior management to develop a strategy for integrated media campaigns.


  • BS in Communications, Marketing, Business, New Media or relevant field or comparable experience.
  • 2+ years of professional experience in digital campaign management: search, display, paid social advertising.
  • Proficient in use of Microsoft Office Suite and Google Products including Analytics and Search Console, My Business, Tag Manager and more.
  • Deep understanding of Google Analytics, social media ad platforms, and Google Ads.
  • Familiarity with Amazon Seller Central platform, Amazon Advertising platform (AMS) and Walmart campaigns is a plus.
  • Passionate about growing businesses online.
  • Quick learner and self-starter

Job Type: Full-time

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