Digital Marketing Automation Specialist

  • Marketing
  • 38 000 - 79 000 USD /yr.

Website Experian

The US’s most trusted credit score

Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine. Experian Consumer Information Services is redefining the way our clients do business within all aspects of the customer credit lifecycle. Fueled by best-in-class data and innovative technology we help businesses make smarter decisions, identify consumers, make decisions on loans, market to prospects and collect.

Job Description
We’re a fast-paced and results-oriented marketing team, so we’re looking for someone who can jump right in, think on their feet, be resourceful, and be eager to learn. The ideal candidate will balance strategic thinking with technical skill and will have a background in project and campaign management.

Core responsibilities will include:

  • Work with marketing managers and internal stakeholders in planning and executing automated multi-touch marketing campaigns
  • Build, schedule, test and deploy marketing campaigns, including emails, forms, landing pages
  • Architect and configure email campaign canvas and audience segmentations
  • Perform end-to-end QA of Eloqua campaign functionality and integration with Salesforce when applicable
  • Develop and execute strategies to optimize emails for deliverability, open rates, click through and conversion on both desktop and mobile devices
  • Create marketing campaign reports and dashboards; continually optimize conversion funnel via A/B testing, segmentation, personalization
  • Provide frequent performance analysis, report on campaign key performance indicators, and make recommendations that increase results
  • Work closely with marketing operations team to enhance functionality and features to attribute demand gen efforts to pipeline and revenue whenever possible
  • Serve as the subject matter expert on marketing automation trends and best practices
Qualifications

  • Bachelor’s Degree or relevant marketing experience
  • Eloqua Certification or equivalent expertise in a comparable automation platform
  • HTML coding expertise (dynamic, mobile-responsive emails, web pages and landing pages)
  • Hands-on experience with custom data objects, dynamic content, responsive templates, A/B testing, etc.
  • Proven experience HTML/CSS coding of emails and landing pages, including responsive coding concepts
  • Experience with marketing automation applications (Eloqua 10 preferred), content management systems (Adobe AEM preferred) and CRMs (Salesforce preferred)
  • Ability to meet deadlines, multitask and manage expectations in a fast-paced environment
  • A sharp eye for detail, quality of output, and excellent organizational skills
  • Ability to adapt deliverables and plans as priorities shift
  • Success in project managing multiple marketing campaigns across multiple marketing teams
  • Ability to execute quick iterations to test theories and designs
  • Microsoft Office Suite (with focus on Excel, Powerpoint)
  • Must be self-motivated with the ability to learn quickly
  • Must be able to take a problem-solving approach to business challenges
  • Minimum 3 years’ experience within a corporate marketing environment, preferably with a financial services, B2B focus

Additional Information
All your information will be kept confidential according to EEO guidelines.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this isThe Power of YOUand it ensures that we live what we believe.

Experian U.S. employees are required to be fully vaccinated for COVID-19.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this isThe Power of YOUand it ensures that we live what we believe.

Experian U.S. employees are required to be fully vaccinated for COVID-19.

Experian Careers – Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

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